Malcom, make your mobile investment profitable
Malcom is a cloud platform that enables companies to segment, monetize and foster customer loyalty within your mobile apps audience. Malcom allows App Owners to recover the investment made on mobile apps, through real-time actions that work for the main platforms in the marketplace
How we help APP OWNERS
Audience segmentation
+ Create user groups to implement actions
+ Segmentation based on multiple parameters (geography, user preferences, app usage, etc.)
+ Carry out specific actions upon each group
Communication with users
+ Send push notifications to users
+ Notifications enriched with HTML content
+ Schedule notification delivery and control users' saturation
Content configuration
+ Add or remove sections
+ Create alerts on app start-up
+ Configure the secondary splash screen
App monetization through advertising
+ Integrate with ad servers
+ Configure the advertising spaces
+ Manage your own ads
Analysis of results
+ Get to know your app users
+ Analyze the impact of your actions on usage, downloads, revenues, rankings, etc.
+ Combine the information to make the most of the available data